Pickering Group, the company with over 50 years of expertise in switching & simulation systems for automated electronics test and verification, has opened a new office in Penang, Malaysia, to better serve the needs of its expanding customer base throughout the Southeast Asia region. Staffed by a talented local team with many collective years of experience in the test & measurement industry, the branch office will provide enhanced support to customers and partners across the region – including Malaysia, Thailand, Vietnam and Indonesia.

Ongoing growth of electronics manufacturing, particularly for consumer technology and automotive, has seen customer demand in the region expand alongside a developing integration partner ecosystem. Up till now, support has been provided via Pickering’s global headquarters in the UK – but the new office will be able to offer enhanced levels of support through better local knowledge and networks, as well as being situated closer in terms of geography and timezone. 

“We are thrilled to be able to welcome talented industry veterans with the experience, expertise and network that this team brings to the Pickering family,” said Joe Woodford, Head of Global Sales & Marketing at Pickering Interfaces. “Being able to offer enhanced local support is critical to ensuring we can continue to meet the needs of our expanding customer base in this key regional base for electronics manufacturing,” added Shaun Fuller, APAC Market Development Manager at Pickering Group.

The core team at the new office consists of Evelyn Ooi, Technical Marketing Manager; Nicholas Wong, General Manager and Sales Manager; and Patrick Chong, Technical Sales and Support Manager. Together, they bring over 60 years of experience from the electronics test industry and will support customers and partners in the region across the entire Pickering Group portfolio.

Pickering Group comprises Pickering Interfaces–our switching and simulation division; Pickering Electronics–our relay division; and Pickering Connect–our interconnect division. Together, we deliver high-quality switching and simulation products and a full range of standard and custom cable and connector solutions, including:

• Pickering Interfaces: Modular PXI, PCI, LXI and USB signal switching and simulation tools, diagnostic test tools and software.
• Pickering Electronics: High-performance reed relays designed and manufactured to meet the demands of high-end ATE manufacturers.
• Pickering Connect: A comprehensive range of standard and custom cable and connectivity solutions.

About Pickering Group

The privately-owned Pickering Group comprises three electronics manufacturers: reed relay company Pickering Electronics; Pickering Interfaces, designers and manufacturers of modular signal switching and simulation products; and Pickering Connect, which designs and manufactures cables and connectors. For more information, please visit: www.pickering-group.com

About Pickering Interfaces

Pickering Interfaces designs and manufactures modular signal switching and simulation technologies for electronic test and verification. We offer the industry’s most extensive range of switching and simulation products for PXI, LXI, and PCI applications. We also provide cable and connector solutions, diagnostic test tools, application software and software drivers created by our in-house software team to support these products.

Pickering’s products are specified in test systems installed worldwide and have a reputation for providing excellent reliability and value. Pickering Interfaces operates globally, with direct operations in the US, UK, Germany, Sweden, France, Czech Republic, and China and additional representation in countries throughout the Americas, Europe, and Asia. We serve all electronics sectors, including automotive, aerospace & defense, energy, industrial, communications, medical, and semiconductor. For more information on signal switching & simulation products or sales contacts, please visit www.pickeringtest.com

About Pickering Electronics

Pickering Electronics was formed over 50 years ago to design and manufacture high quality reed relays, intended principally for use in instrumentation and test equipment. Today, Pickering’s single-in-line (SIL/SIP) range is by far the most developed in the relay industry, with devices 25% the size of many competitors. These small SIL/SIP reed relays are sold in high volumes to large ATE (automated test equipment) and semiconductor companies throughout the world. For more information on reed relays, please visit: www.pickeringrelay.com

About Pickering Connect

Pickering Connect specializes in custom cable assembly and connectivity solutions for various industries, requiring no minimum order. Our innovative tools, like the Cable Design Tool, make designing and manufacturing cables easier, faster, and more efficient to deliver fully customized, high-quality cabling solutions to our customers. For more information on interconnection solutions, please visit: www.pickeringconnect.com

Image caption: [L-R] Joe Woodford, Head of Global Sales & Marketing; Nicholas Wong, General Manager & Sales Manager; Evelyn Ooi, Technical Marketing Manager; Patrick Chong, Technical Sales & Support Manager; and Shaun Fuller, APAC Market Development Manager