Pegasus x Microsoft: Strategic Alliance Boosts Satisfaction with AI at Its Core
Pegasus Airlines has significantly enhanced customer and employee satisfaction through its collaboration with Microsoft, leveraging Azure AI Services. Microsoft has praised the airline’s AI transformation, calling it a “prime example” of how technology drives strategic value. The integration of AI-powered solutions doubled customer satisfaction with Pegasus’ FlyBot virtual assistant as well as boosting employee satisfaction by 20% for the human resources virtual assistant.
Ümit Şener, Data and Artificial Intelligence Specialist at Microsoft, said: “Our AI transformation project with Pegasus Airlines is a prime example of how technology drives strategic value in business processes. By implementing one of the best AI use cases both in Türkiye and globally, Pegasus has established a pioneering position in the aviation industry. As Microsoft, we are proud to be part of this transformative journey.”
The success includes enhancements like real-time customer support through FlyBot and personalized travel recommendations via ChatGPT, along with AI-powered solutions improving employee workflows.
